This beginners guide to affiliate marketing on Pinterest will change the way you look at Pinterest. Whenever people think of search engines, the first names that pop into their heads are Google, Yahoo!, and even Bing, but there are already so much diversity and options available to the market一Pinterest is one of them. Most would assume that Pinterest is a social media platform because of the liberty given to its users: anyone can post and create content.
However, it’s considered a search engine since it’s a place to find some ideas, how-tos, and even products. The platform has even soared over the years and has garnered over 478 million active users as of June 2021, so your products could have so much potential and exposure through Pinterest.
Affiliate marketing on Pinterest isn’t as easy as it sounds. There are many vital points you have to take note of to really amplify your pins to gather a good amount of audience. Plus, the platform also has specific rules and regulations you have to follow in order to stay on it一we don’t want you to get banned.
How to Make Money With Affiliate Marketing on Pinterest (Updated for 2021)
To help you start your affiliate marketing on Pinterest on the right footing, we’ll guide you through everything you need to know and do to set up both your Pinterest accounts and boards to maximize your profits. We’ll discuss what we know about the algorithm so that we can use them to our advantage.
Setting up your Profile
It’s best to use keywords related to your product or industry when thinking of a profile name. Through this, the likelihood of your profile popping up on the search results when someone looks a related topic up is higher. We’ll also discuss how to add keywords to your pins, but having a straightforward keyword on your profile name can up your chances even more!
Organizing your Pinterest boards
While it doesn’t necessarily help you with content ranking, you can still group your pins according to niche or topic so that Pinterest and your prospective customers can quickly go through them. Doing this will mean that you would have many boards under your account, so just organize them well and don’t be too scared to add!
More than that, Pinterest actually accumulates your follower count from each board, so your whole account would look more reliable and famous if you have many people following each board. Because of this, we highly suggest that you don’t delete any of your boards and archive them instead. That way, you won’t lose your residency and followers on Pinterest.
Pins on Pinterest are basically the posts that people would see whenever they search something up.
- Designing your pins
It goes without saying that more eye-catching pins can attract more viewers, so you have to invest some time and effort into making your pins look presentable. If you’re already a graphic designer or experienced at it, then you might not have any problems with this. However, if you don’t know where to start, don’t worry since there are many templates you can follow online.
You can use some reference through your own research; meaning, you’d look through what other people are doing and sort of “copy” some of their styles (but of course, make yours unique, still!). And, if you’re slightly uncomfortable doing that, you can use online graphic design tools for a quick creation. Most already have built-in templates that actual graphic designers have already made for you, so you just have to put your own pictures and text to match your product content.
Using bright or warm colors could very easily grab your viewers’ attention. Just imagine: your eyes would naturally gravitate towards any pop of color on a page, right? We can take advantage of that and use very attractive colors on your designs.
Most pins are created in size 1×1 or a square, so you can change the dimensions of your photos to be different and more eye-catching. We suggest going for a vertical orientation, with dimensions 735 x 1250 and 735 x 1400. These were already tried and tested to work the best!
You have to use fonts that are unique but still easy to read. There are a lot of bold and basic ones, and Google fonts are generally free to use if you’re having a hard time looking for some. It’s okay to go for brush or calligraphy styles if you’d like, but again, just make sure they’re legible and easy to scan through.
Search engine optimization (SEO)
SEO is a technique to bring more people to your posts. For example, if they search specific keywords in your niche, and they happen to be on your pin, too, the pin’s chances of popping up on their search results page is higher. When doing SEO research, you look at the middle ground of keywords: those that aren’t saturated but still getting searches.
There are many analytical websites that can tell you which words people are using to search in the engines in real-time. For example, Google Analytics actually show us the trending topics in Google at that moment. You can utilize these sites to find the words related to your niche and use them in your product descriptions.
Longtail keywords are essentially keywords put together to make them more specific. For example, the keyword “dress” could be so broad, which would make it hard for you to gain traction. Instead, people would use “wedding dress” or even “white wedding dress” to narrow it down a bit. That way, you avoid having too much competition while also kind of ensuring that you’re bringing the right people to your pins.
Writing pin titles
It’s best to have one longtail keyword in your pin title to instantly already get Pinterest’s attention when it’s looking for the correct pins to give the viewer. Plus, it’s also a very straightforward way to tell a prospective buyer that what’s on the pin may be exactly what they’re looking for, making them click and view it in the process.
Writing pin descriptions
You should also put the same longtail keyword you used on the title into your description. This would make Pinterest think that it’s more relevant since you’re using the “main” keyword twice on your pin. More than that, we also suggest writing an additional 2-3 longtail keywords in your product description to have more of a bit wider scope: you’re targeting a particular group of people while also moderately targeting others.
Posting your pins with the affiliate product
Once you’re ready to go with your images and descriptions, it’s time to post them. As mentioned a while ago, Pinterest has certain rules you need to follow when you’re promoting products, and you might risk getting taken down if you don’t follow them.
Don’t use shortened links
Pinterest doesn’t allow shortened links like “bit.ly” ones because they can be seen as a security breach. If the system doesn’t know what exactly the link contains, they’ll view it as a threat. Instead, you have to directly copy and paste the whole affiliate link in your description.
It may be a bit disturbing or unattractive to see such long links with too many characters, so we highly suggest you put the links at the very bottom or top of the description. That way, your audience can read without any distractions.
Always put a hashtag to indicate promotion
Hidden products are a no-no in Pinterest’s algorithm, which means you can’t just promote something without being completely transparent about it. To help your post, you have to add a hashtag to indicate that you’re earning from the pin. Some examples are: #ad, #spon, #sponsored, #affiliatelink.
The Federal Trade Commission (FTC) in the United States could penalize you if ever you don’t follow this rule. We don’t want you to lose money even before you start earning, so don’t forget this step!
Take Advantage of Automated Posting
Unlike most social media platforms like Instagram, you can actually preset your pins’ dates of publication. That means you can literally just take a day to make all of your posts that can last a couple of weeks and trust Pinterest’s system to keep them up for you.
This is great if you’re working a regular 9-5 job! You don’t have to take time out of your days to do the keyword research, design, and posting. Plus, doing this can also ensure that your account is getting a steady flow of traction. All search engines and platforms love active users, and having a consistent feed can definitely help you in the long run.
Beginners Guide to Affiliate Marketing on Pinterest Conclusion
Promoting on Pinterest could be a bit overwhelming at first, especially if you’re a complete beginner to it. Still, there are many simple tricks you could start incorporating into your routine to ensure that you’re getting the most out of your time and efforts.
Once you’ve found your rhythm and seen some results over time, you can also experiment with more tactics that could help your account grow and become more successful. These are just some steps you should do as a beginner, and we really encourage you to step up and find your own strategies in the future!