Are you wanting to know how to go viral on Tiktok? With 800 million monthly active users and one of the highest social media engagements, TikTok offers amazing opportunities for brands and creators. Recently, the company explained how its algorithm works. It is the social media platform everyone is talking about these days. Since the Covid-19 pandemic started, the platform experienced unprecedented growth.
You may be sitting on your couch after a hard day at work wondering how you could transition into the TikTok world. If you are, you need to know that you can actually achieve your dream. It is no longer the place where young people lip-sync or perform silly dances. Rather, it is a global community where people share a wide variety of content. You can post any type of content on TikTok while having fun in the process.
Do you want to learn how to get views on TikTok? More and more brands, creators, and businesses are recognizing the infinite potential of TikTok and other social media sites. They are turning away from the rather conventional forms of marketing. This may be the best time to post on Tiktok. It seems like everyone wants to learn how to become TikTok famous. This article will teach you how to go viral on this social media platform, which some people refer to as the new Instagram.
Strategies for Going Viral on TikTok
Give your Video a Strong Opening Hook
Since it is such a fast-paced social media platform, you need to grab your audience’s attention quickly. You should do it within the first few seconds before people swipe past your video. To encourage viewers to watch till the end, you need to hook them early. To do so, set the topic and tone of your content carefully. TikTok will then feature your video to more viewers.
There are many ways to create a bang and capture viewer attention immediately. However, you will need to perform a few experiments to determine the strategies that work best for you. For example, you can pose a surprising question to your viewers or tell them about your video while putting a tempting spin on it.
Post Tons of Videos
Volume is one of the best ways to go viral on this platform. Therefore, unleash the wacky and creative part of your personality and watch viewership increase. It is often difficult to predict which videos will attract more viewers on TikTok. This is why it is important to post as many videos as possible.
You may spend a lot of time creating a video that will end up disappointing you. Other times, however, you may post something that you spent little time creating, and it will immediately take off. This is why volume is important. If possible, do not go more than one day without creating more content, especially in your first few weeks.
Find Inspiration from Other People’s Work
To get some inspiration, watch as many TikTok videos as possible. You will find all sorts of videos on this platform, which does not have specific interest feeds. You need to appeal to a wide audience. Some TikTokers are successful posting videos of exceptionally beautiful things, such as attractive people, stunning natural sceneries, or amazing experiences.
Others specialize in posting how-to videos or practical lifestyle hacks. The more time you spend on this social media platform, the more you will start to get inspiration and notice trends. Therefore, try out different types of content to determine what most people like.
Keep it Short
Unless you are trying to tell a story that requires a full minute of viewing time, you should keep your video clips short. As a method of evaluating a video’s quality, this platform looks at the length of the video compared to the average length watch time length. You are likely to have viewers watch several seconds of a 10-second video than 30 seconds of a one minute video.
Try Out Different Trending Formats
You will find many trending formats, memes, dances, sounds, and more on TikTok’s discover page. You can copy them and add a unique twist or style. It is possible to put your own spin on the content on the site while taking advantage of a familiar format.
Record your Own Audio
Modern phones and apps have the ability to display ads and hear what people are saying based on the audio. To go viral on TikTok, you want the right audience to view your content. The platform will use all the tools you give it to analyze and learn about your videos. It will then show your content to the right audience.
You can add your audio using a voiceover in your video, or in your hashtags or caption. The aim is to add more information and keywords for the platform to show your videos to the right audience.
Stay Updated with Current Events
Sometimes, using the hottest hashtags can attract more attention to your content. You need to know what people are talking about online and spend time absorbing trends before posting your videos. If you play it well, you may get thousands of views in just a few hours. Remember to add a shock factor or twist to surprise viewers even when they thought they knew what to expect.
Use Trending Sounds and Music
Whether you choose to add a voiceover or not, adding some trending sounds or music in your video can have a tremendous effect. As a social media platform where individuals feed off the trends, TikTok allows people who use current trending songs and sounds to do well. You should layer the song or sound quietly in the background, and, if possible, ass a voiceover as well.
Try to Make an Immediate Impression
Since this social media platform is for casual viewers, your content needs to capture viewers’ attention immediately. Viewers scrolling the FYP will only watch a video for a couple of seconds before deciding whether to continue watching or switch to another video. Therefore, you need to hook viewers early to make them want to watch the whole video.
Share an Interesting Story
Funny dances do go viral; however, interesting stories are more likely to. Unless you are a hilariously bad or talented dancer, your TikTok dance video will not go viral. If you are a regular Joe with no dance rhythm, you are more likely to attract more viewers by telling a compelling and interesting story. It can be a story about something interesting or weird that happened in your life, a project you did, or even something random that you experienced during the day. You simply need to tell a story with an interesting plot.
Edit your Videos Outside of TikTok
If you want to stand out in this social media platform, you should consider using video editing techniques that the platform lacks. Such techniques include adding subtitles or merging with part of your YouTube video. The aim is to make your videos as awesome as possible.
Close with a Strong Call-To-Action
Compelling viewers to watch your video until the end is just the first step. To go viral, however, you want to encourage them to watch more of your content and visit your website. To achieve this goal, you need a strong call-to-action. It will let your audience know what to expect from your future content. Add a clickable link to your bio to help boost traffic to your landing page or site. Doing so will help convert your audience into leads, which can lead to eventual sales.
Experiment and Do Something a Bit Controversial
If you want to go viral on TikTok, you should not be afraid of being different. Try to experiment with out-of-the-norm things. The last thing you want to do is post the same type of content everyone else posts every day. Take an unexpected, unique, or different take on a certain topic and watch as you go viral.
That is the beauty of TikTok. Share content and brainstorm with your friends on things that you find interesting. Chances are that your audience will find your content interesting as well. If you decide to be slightly controversial, you will promote increased engagement in the comment section. Your audience will also share your content, which will increase traffic to your page.
Make it so that your Audience has to watch your Videos Multiple Times
One of the most important elements in TikTok’s algorithm is the video completion rate. One of the most important elements when it comes to making a video go viral is to create content where some parts are too fast for viewers to understand or read on the first viewing. For example, if you add an address or an important statement for just one second, interested viewers will have to watch the video again to get the information.
Some will even pause the video several times to read the text again. Consequently, they will spend more time watching your video, which will tell the platform’s algorithm that it is a good video. Thanks to continued high performance, your video will appear on the FYP and appear to more viewers. Chances are that it will then go viral.
Share Tips, Favorite Things, and Advice
TikTok is a great place to learn new things, and most people love to learn something new. If you have some expertise or experience in a certain subject, you should consider creating informational videos with quick bullet points. The videos should also feature text guiding users through the lesson. People love shopping on the platform as well. Therefore, you should consider sharing information about your favorite products and earn money in the process.
Send Replies to your Comments
It is important to reply to all of your TikTok comments. Such comments can help your video go viral, especially if you engage with your audience and try to get people to continue commenting. A good way to get the conversation going is to reply to a comment with a related and relevant question. However, you do not want to go too fast.
Likes and written replies are not the only way to respond to viewer comments. This platform allows for another awesome feature. To allow for more context and engagement, it allows you to reply to a comment through a new video. Essentially, it is important to build a strong connection with your audience. Your viewers will be happy to see a video response from you.
Be Original and Authentic
To go viral on TikTok, you want to be original, genuine, and authentic. This is a platform for ‘Generation Z’. If it is not hip and young, do not try too hard to make it appear so. In addition to creating something totally unique, you also need to make the content meaningful. Consider sharing something new with a unique twist or a sound that you created.
One of the most important things to remember is to keep your videos interesting from the very start. You want viewers to watch your videos until the end. They will go viral when people start reacting to them, hopping on your trend, or using your sounds.
Do not Explain it All
Leaving some questions unanswered is a great way to go viral on this platform. For example, before you post a video, think of an obvious question that your audience will have, but to dot answer it. This will help your video perform well thanks to the tons of comments.
Include some Random Details
People love making comments on random things. They love identifying little details that may not be the main focus of the content and commenting on them. As stated earlier, the more comments your video gets, the more likely it is to go viral. Therefore, you need to include as many random details as you can for your audience to comment on. For example, if you wear something weird or cool in your video, many viewers will want to know where you got it from.
Include Some Text on your Opening Video
You should consider starting your video with text over the first slide. If you do so, viewers will likely spend some time reading the content. Naturally, they will want to view the whole video longer. It will be good for your average watch time in its algorithm. That said, if you have a compelling story, you are more likely to attract and retain more viewers.
Do not Stick to One Niche
The last thing you want to do is stick to one niche from the word go. Do not pigeon-hole yourself into one type of content or audience on this platform. You should post a variety of content, especially when you are starting out. Play around with different topics and formats to determine what people want to see. When you figure it out, double down on that and continue to post new types of content.
Do Not Link a Specific Product Right Away
On this platform, anything can go viral. However, the last thing you want to do is pigeonhole yourself into an impossible an impossible situation. Consider making different types of content when you start out. Play around with different topics and formats and watch what happens. When you determine what your viewers want to see, you need to double down on that. You also need to post new types of content every day.
Keep at It
It might take you some time to figure out your style in this platform. If your videos do not go viral all the way, you should not give up. Rather, keep trying.
Take some Time Before Linking Products
Are you planning to talk about a specific product? Are you planning to do a product review and earn money in the process through affiliate links? If you are, the last thing you want to do is post the product link in your comments page right away. If you want to gain traction and go viral in this platform, get people commenting on where the product or service you are talking about comes from.
Focus on the ‘For You Page’
One of the best ways to attract more viewers is by featuring them on this page. This is one goal that every TikTok creator should achieve. Based on the content you previously post for users; this is one of the most important strategies you should use. In a certain way, it functions in the same way as ‘Explore’ in Instagram. When your video goes viral, your audience will refer to it or click the For You Page.
If you want to learn how to go viral on TikTok, these are the strategies you need to try. One of the most important things you need to do is to post they type of content your audience can engage with. Using certain analytics, you will know where your viewers are from and when they are most active.