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What is ClickBank Gravity And is It Important?

What is ClickBank Gravity And is It Important? We are often told by internet marketing gurus that it is, but first, we need to understand how it works. ClickBank has been one of the most well-known affiliate marketing platforms that allow vendors and affiliates alike to earn more money. So, you could be on either side: you could post one of your products or your business on the platform and get people to promote it for you, or you could be an affiliate promoting other people’s brands. 

When you go over the catalogs, you may notice that there are specific metrics that ClickBank uses to give people an idea of how well exactly a particular product is doing. Some examples would be the “average percentage per sale,” “initial revenue per sale,” “commission sale,” and others, but those are pretty self-explanatory. What’s kinda unknown and indefinite to the viewers is ClickBank’s “gravity score,” but don’t worry since this article will go over everything you need to know when you encounter it. 

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What is ClickBank’s Gravity Score?

According to ClickBank’s official website, the gravity score is the “number of distinct affiliates who earned a commission by promoting the vendor’s products during the past 12 weeks.” Through it, we can tell how well the product is actually selling since affiliates have or have not earned from it. 

It’s still unknown how exactly ClickBank computes for this, but certain factors such as refunds, returns, and recentness can definitely complicate and alter it. For example, an affiliate could have earned from the product by selling it last week, but their gravity score weighs less than another who has sold the same product yesterday. Moreover, gravity scores could also be deducted if the affiliate’s product was returned by the customer一meaning, they weren’t able to earn from it. 

How to use the Gravity Score to Your Advantage?

Now that you know what it is, let’s talk about actually using them to decide whether or not the product is doing well. It’s a common misconception that products that have lower gravity scores are doing worse than others, but it would really depend. For example, a product that has a score of 10 but was only posted a week ago can’t really be compared to another one with 100 but was posted two years ago. 

Here’s the bottom line: you have to check every metric and information in accordance with each other. Recently posted products with an “okay” gravity score could do so much better in a few weeks. If you want to take advantage of that, you can ride along with the incline in sales. 

You could also think about why exactly the gravity score is high or low. If a product has a high gravity score but only because it’s incredibly cheap, then it’s not that wise to promote it since you’d get little to no commission. The best way, in our opinion, is to look at the products that are in the middle ground: not too saturated or cheap, and definitely selling.

Still, there’s a reason why ClickBank offers so many types of data for you to analyze. It’s up to you to make use of all of them to really maximize your products and earn the most money out of them. And, remember, the volume of sales means a lot, but it’s not the only thing you have to consider. 

Conclusion on What is ClickBank Gravity And is It Important?

When it comes to using ClickBank, gravity is important to consider. Now that you know what it is, you can use it to your advantage. To do so, you have to be able to locate the right products, but also analyze the information and understand how it actually works. If you do so, well… Congratulations! You’re on your way to being a very successful affiliate marketer!


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